Iluma

Improving sales and creating a stronger customer relationship is at the top of most executives minds irrespective of industry.  However attaining that goal is elusive. Companies depend on their sales and marketing teams to grow the business, however, many sales teams—pressured to deliver short-term revenue targets—typically lack the opportunity and resources to make significant changes to their sales strategy or sales tools. Consequently, changes are sporadic and tactically focused, with minimal impact on top line.  Additionally the marketing teams are facing market complexity and global competition then ever before.

ILUMA helps companies meet the complex challenges with integrated solutions that avoid ad-hock and quick-fix approaches, and instead addresses the core of the sales function.  This includes sales strategy, performance management, metrics, compensation and rewards systems, hiring practices and sourcing models.  We focus on helping companies to reduce their cost of sales as a percent of total revenue or other business objectives.

ILUMA’s Sales and Marketing services include:

• Brand value management
• Return on marketing investment
• Customer profitability management
• Sales force effectiveness
• Pricing strategies
• Customer lifecycle management
• Product Strategy