Market Entry
The opportunities for companies to enter and compete in foreign markets are significant. But the risks can also be higher.
For any companies going abroad, it requires a series of critical decisions. Choosing the best way to enter a market is not simple task.
Even for the already internationalized firm, Japanese market is often confusing and complex. In fact, there are many companies that failed because they underestimated culture, social mindsets and regulatory environment. The choice of market entry strategy will depend largely on a company’s level of commitment of resources.
ILUMA helps companies to establish a business presence in Japan. For Japanese firms looking into overseas market, we find the best method of delivering your goods to the overseas market. We support companies to weigh several risks and understand the countries’ business culture, its regulations and know how to deal with customers.
ILUMA’s ‘Market Entry’ services include:
- Market and competition analysis
- Regulatory & Business requirements
- Product & communication adaptation
- Pricing & Distribution strategy
- Direct Investment strategy
- Joint Ventures strategy
- Licensing strategy